So what (apart from the fact that it is probably a bad idea to belive everything you hear) does this tell us. Currently I’m tending towards the appleinsider view that something will happen soon, because they have evidence that retailers are not being restocked. You don’t restock if if you’re replacing the product next week, it’s bad for retailer morale and worse for their profits.
Think Secret on the other hand is saying that no iMac will turn up at the wwdc. This might be true as well, Apple might ship a new iMac just after conference, but why? It doesn’t make that much sense.
One thing that is essential however is that the new iMac must be cheaper than the current one. It might just about get by at the current price, but when you compare the current units against offerings from Dell as I did only yesterday, the Apple machines tend to look overpriced. This makes me sad to some extent, but it shows how a company like Dell that essentially doesn’t innovate can offer lower prices. The inovative companies tend to charge higher prices (Intel,Microsoft,etc).
The eMac is probably the right way to go. It’s a common thought but if Apple offered an eMac without the screen for $50 or $100 less I would probably buy one immediately. Even if it only had a G4 processor. The bottom end of the market is where I and quite a lot of other people permanently sit. So it’s worth making sure that there is something there for them to buy.
I only hope that people will learn to appreciate their macs more and be willing to pay the premium for the stuff.