O2 buys the Link?

This is a bit late, but I see that the mobile phone shops are starting to merge.

O2 has bought The Link.

I suspect very strongly that this will lead to substantial closures of stores. There seem to be any number of locations where the two companies have adjacent stores. My local shopping center has both and I think many other shopping centers have too.

I’m not really sure whether the mobile phone stores can keep up the density they currently have, especially given that things seem to be past the initial goldrush period of mobile phone buying.

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