No Osborne Effect?

The Register has a new article up about the Osborne effect, a supposed problem that means that if you excessively pre-announce products then nobody buys the stuff that you’re selling right now. The article suggests that the whole idea is rubbish and that osborne was actually suffering from a totally different problem, Managment failure. Supposedly an executive found some old parts and spent a vast amount of money trying to put them into products, in the process wasting far more than the value of parts.

Yet again Management failure causes a company to fail.


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