Popup cat and mouse

Can’t stop the pop-ups | CNET News.com

The cat and mouse game between web site publishers, advertisers and site visitors continues. The latest thing is popup adds that avoid getting hit by popup blockers.

I’m kind of preferring either regular banner ads or the type of ad that appears in the main window before the page. In one way if I see an add that takes up the whole page I surely more likely to look at it, and it doesn’t affect the body of the actual page itself. Yahoo groups is using this type of ad quite a bit and it doesn’t actually seem as annoying as the floating adds I get elsewhere. Salon.com allows you to get a free membership if you watch a longer in window ad. I think for premium content this could well be a step forward.

I guess people are different but maybe if sites asked what kind of ads people wanted it might be useful information. Maybe some people would like banner ads in the middle of articles, while others prefer floating ads that cover the story and then disappear. A third category might really like popup ads. (Although I’m not sure why).

Advertising is fairly necessary for free access content so it probably isn’t going away. I think the important thing is for people to see it, yet for it not to be too annoying.

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